Functional Powder Drinks Market In-detail Industry Coverage | Dynamics & Key Trends | Forecast To 2023

The functional powder drinks market is estimated to expand at a healthy CAGR in the upcoming period. These functional drinks offer hydration and maintenance of body fluid level. Functional powder drink concentrates comprise several amino acids, vitamins, non-digestible fiber, herbs, yeasts, and probiotic and prebiotic live bacteria.

The rising wellness and health trend, as well as need for weight management, encourage customers to accept healthy lifestyle. Furthermore, increasing number of sports activities and growing number of gyms in developed and developing regions offers significant opportunities for functional powder drinks. For instance, several functional powder drinks are marketed as hydration drinks that are exclusively used during sports and gym activities. However, several functional powder drinks contain high sugar that could result in rise in obesity and diabetes across the globe. These factors may restrain overall functional powder drinks market growth in future.

Key Players:• Archer Daniels Midland
• Campbell Soup
• Coca-Cola
• Danone
• Nestle
• Unilever
• Del Monte Pacific
• Dr. Pepper Snapple Group
• Fonterra
• GlaxoSmithKline
• Kraft Heinz
• Yakult
• Red Bull

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ProSupps has launched its pre-workout powder based on consumer feedback. The product comprises Nutrition 21 called “nooLVL”, which is mainly designed to power blood flow and energy for sustained workouts. This powder also contains Afromomum melegueta, hydrochloride, and beta-alanine mainly for thermogenic activity.

Market Segment: 

Market split by Product
• Refreshment Beverages
• Carbonated Soft Drinks
• Fruit Beverages
• Other

Market split by Application
• Commercial
• Household

Market segment by Region/Country including:
• North America (United States, Canada and Mexico)
• Europe (Germany, France, UK, Russia and Italy)
• Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
• South America (Brazil, Argentina, Columbia)
• Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)

The prominent players of functional powder drinks market are Red Bull, Archer Daniels Midland, Yakult, Campbell Soup, Kraft Heinz, Coca-Cola, GlaxoSmithKline (GSK), Danone, Fonterra, Nestlé, Dr. Pepper Snapple Group, Unilever, and Del Monte Pacific. Nestlé is a major player of functional powder drinks and launched BOOST high protein powder and drink. Whereas, GSK launched Horlicks Growth+ with an enhanced clinically proven formula to support children’s growth.

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Report contents include• Analysis of the market including revenues, future growth, market outlook
• Historical data and forecast
• Regional analysis including growth estimates
• Analyzes the end user markets including growth estimates.
• Company Profiles including products, sales/revenues, and market position
• Market structure, market drivers and restraints.