Mouthwash Market Emerging Factors, Future Demands, and Key Players
The global mouthwash
market is expected to display higher growth rate
over the forecast period. The market is subject to witness a substantial growth
due to the increasing awareness about oral hygiene and rising prevalence of
dental caries. The rise number of initiatives undertaken by local governmental
and private bodies to promote dental hygiene across the globe is expected to
fuel the growth of the market over the forecast period. Globally, market is
predicted to generate massive revenue over next seven years, providing numerous
opportunities for market players to invest for research and development in the
mouthwash market.
Other factors responsible for market growth,
in the recent years, are increasing awareness in regards to dental hygiene, and
increasing demand for novel oral products to maintain proper oral hygiene.
Additionally, growing popularity of cosmetic dental treatment among general
population in both developed and developing economies across the globe is
anticipated to drive market expansion in upcoming years.
Cosmetic dental treatment involving mouthwash
allows improvements in esthetics, and provides fresh breath. Such factors are
critical in influencing market growth during the forecast period. Increasing
application of the cosmetic whitening products such as mouthwash to improve
dental esthetics is considered as one of the critical factors driving demand of
the mouthwash products. Increasing prevalence of dental caries is leading to
soaring demand of mouthwash products, in the recent years.
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Increasing geriatric population in
both developed and developing economies across the globe is expected to amplify
market growth, in the years to come. Geriatric population is prone towards
dental diseases due to weakened immunity. Additionally, easy availability of
dental products and lowered prices are some of the key factors complementing
market growth in the last couple of years. Changing food preference among
younger population is also positively affecting the growth of the market.
Recent technological advancement in the healthcare sector is introduction of
innovative products in the market, thus augmenting overall market value of
mouthwash products.
The market is broadly categorized into
two major segments based on the product type such as natural antiseptic
mouthwash and fluoride antiseptic mouthwash. The natural antiseptic mouthwash
is considered as one of the fastest growing segment in the mouthwash market
with substantial revenue generation in the last few years.
The market is divided by region as
North America, Europe, Asia-Pacific, Latin America and Africa. North America
has shown major growth in recent years owing to the rise in implementation of
latest technologies in the oral care industry, increase in the number of
research & development activities, increase in the per capita income,
recent technological advancement in oral care products and existence of
well-established pharmaceutical sector in the region.
Asia-Pacific region is predicted to
hold major market share in the mouthwash market with massive growth in forecast
period. Countries such as India, China and Singapore are leading the
Asia-Pacific market with ever-growing population, and increasing awareness
about dental hygiene, rising prevalence of oral diseases and significant
investment by leading industry players considering potential growth
opportunities in the region.
The key players in the mouthwash
market are Church & Dwight Co., Johnson & Johnson Services, Inc.,
Hawley & Hazel (BVI) Co., Ltd., The Colgate-Palmolive Co., Reckitt
Benckiser Group plc, Procter & Gamble Co., GlaxoSmithKline plc, Lion Co., Amway
Co., Dr. Harold Katz LLC, Caldwell Consumer Health LLC, Weleda, Inc., and
Dendron Ltd.
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