Mobile Device Accessories Market Demand, Players, and Competitive Strategies
Global mobile device accessories market is predicted to grow significantly in the forecast
period owing to the increasing adoption of smartphones worldwide. Mobile phone
accessories are the removable hardware devices for smartphones. These devices
either decorate the smartphone, attached for support or are used for holding
the device and offer optimum user experience. Since smartphones play an
important role in our day-to-day lives, multiple device accessories are also
facing exploding demand.
Increasing spending
power of consumers, changing mobile lifestyle and trend of wireless technologies
are some of the major factors driving the market. Moreover, changing demand
from consumers for mobile accessories is also fueling the market growth.
However, adverse effect of excessive use of headphones or earphones on human
hearing is hampering the progress of mobile device accessories market.
Crowdfunding is one of
the major trends observed in the mobile device accessories market. Popular
projects like Ubuntu Edge, JuiceTank and Nexpaq have been successful in
distributing smartphone accessories. Increase in demand for stylish mobile
accessories like designer protective cases, especially from Asia Pacific region
is challenging the market. Nevertheless, rapid technological innovations like
noise cancelling technology, NFC speakers, built-in light and fan and selfie
sticks are predicted to offer wide opportunities in the coming years.
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The market is categorized on the basis of product type,
distribution channel, price range and geography. On the basis of product type,
market is divided into battery, portable speaker, memory card, battery case,
headphone/earphone, power bank, protective case, charger, selfie stick and USB
cable. Headphone segment is expected to lead mobile device accessories market
owing to explosive consumer preference and attractive features.
Based on distribution channel, market is divided into
offline and online. Offline segment is anticipated to grow considerably in
future due to growing consumer preference. On the basis of price range, market
is divided into low, medium and premium. Premium price range segment leads the
market due to increasing spending power of consumers from both developed and
developing economies.
Geographically, market is segmented as North America,
Latin America, Europe, Asia Pacific and Middle East & Africa. Asia Pacific
is projected to dominate the market owing to the increasing adoption of
smartphones. North America and Europe are also expected to witness significant
growth due to adoption latest technologies in mobile accessories and
development of smartphone battery cases market, respectively.
The major players profiled in mobile device accessories
market are Apple Inc., Samsung Electronics Co., Ltd., Panasonic Corporation,
Griffin Technology, Otter Products, Plantronics, Inc., Bose Corporation, Sony
Corporation, LLC, Sennheiser Electronics GmbH & Co. KG. and JVC Kenwood
Corp.
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