K-12 Testing and Assessment Market Growth Rate, Trends and Future Opportunities
Global K-12
testing and assessment market is
anticipated to witness an exponential growth in the forecast period. The
factors that propel the growth of the market include increasing number of
associations between schools and assessment companies, growing use of
technology in the educational field to track and collect grades, increasing use
of analytics, and increasing awareness among the population.
K-12 testing and assessment market is
anticipated to expand at a significant CAGR of 8.19% in the upcoming period as
the scope, product types, and its applications are increasing across the globe.
The market has an emerging trend is gamification. Gamification is gaining
acceptance among teachers and students owing to the participation of game
design and game techniques and mechanics in a non-gaming context.
In addition, the growing application of games
for assessment is looked upon as one of the significant trends that will
increase traction in the K-12 testing and assessment market. The demand for
games for assessment is rising because it is measured as a powerful tool to
involve individuals and improve the formative assessment. Market could be
explored by the type, method, application, and geography. Market could be
explored by type as Non-Curriculum-Based Testing and Curriculum-Based Testing.
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Based on method, the market could span
Traditional method, Blended method and online method. The “Blended method”
segment led the market in 2017 and will continue to lead in the forecast
period. The key factors that may be attributed to the growth of the market
includes rising acceptance and benefits offered by this method. In addition,
numerous schools are accepting blended learning solutions because results in
cost decrease and rises the competence owing to the evaluation. The key
applications that could be explored in the market include Primary School,
Pre-primary School, High School, Middle School, and others.
North America accounted for the major
share of the K-12 testing and assessment industry in 2017 and will continue to
lead in the forecast period. The factors that could be attributed to the growth
include an increasing number of government enterprises to progress the overall
growth of students and quality of education is resulting and an increased
acceptance of testing an assessment tools in the prospectus of numerous
schools.
Some of the key players that fuel the
growth of the K-12 testing and assessment market comprise EdTech, CogniFit,
MeritTrac, ETS, CORE Education, and Consulting Solutions, Scantron, Pearson
Education, Proprofs Quiz Maker, UMeWorld, Literatu. The leading companies are
taking up partnerships, mergers and acquisitions, and joint ventures in order
to boost the inorganic growth of the industry.
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