Weight Loss Supplement Market Segmentation by Top Players, Product, End User and Application
21 June 2019, Global weight loss supplement market is anticipated to grow significantly in the forecast
period owing to the explosive demand for weight loss dietary supplements.
Weight loss dietary supplement is the diet taken in place of healthy foods.
They comprise herbs, minerals, and fibers in different quantity and various
combinations. However, weight loss supplements are highly preferred by
consumers worldwide and are not be ideal for health conditions like heart
disease, liver disorder, diabetes, blood pressure, etc.
The market is driven by
factors like consumers’ inclination towards healthy food lifestyle, increasing
health disorders and adoption of medical policies to prevent obesity.
Furthermore, consumption of weight loss supplements in the form of pill, powder
and liquid is also accelerating the demand, thereby fueling the weight loss
supplement market. Nevertheless, rising incidence of side effects of the
supplement intake is obstructing the market growth.
Increasing number of
marketing and promotional activities for weight loss supplements is one of the
major trends witnessed in the market. Hence, market vendors are adopting
several strategies for increasing their revenue sales and product visibility
like sales through online channels. Additionally, awareness for weight
management and new product development are few other trends in the market.
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Market is categorized on the basis of
type, distribution channel and geography. On the basis of type, market is
divided into low-calorie sweeteners, meal replacements, vitamins and minerals,
dietary supplements, and green tea. Vitamin and mineral segment is expected to
register significant growth in the forecast period owing to increasing use in
dietary supplements.
Based on distribution channel, market
is divided into large retail, online distribution, small retail, and health
& beauty stores. Retail distribution segment is expected to hold larger
share of the market owing to increasing preference by consumers.
Geographically, market is bifurcated
as North America, Latin America, Europe, Asia Pacific, and Middle East &
Africa. North America is expected to be dominant in the years to come owing to
the presence of prominent market players. Asia Pacific is also anticipated to
lead weight loss supplement market due to growing number of cases for obesity
and diabetes. The major players in weight loss supplement market comprise
Amway, Herbalife, Iovate Health Sciences International, GlaxoSmithKline,
Glanbia Nutritionals Plc, Abbott Nutrition and Oriflame.
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