Media Planning Software Market Emerging Trends, Revenue Analysis, and Global Demand
27 June 2019, The global media
planning software market is expected
to display higher growth rate over the next five years. Rapid surge in media
planning software market is credited to the increasing demand for cloud-based
media planning applications. Increasing penetration of smartphones, tablets and
other handheld devices is expected to fuel market demand for media planning
software over the forecast period.
Increasing adoption of advanced media
planning software along with event planning tools to calculate & evaluate
media plans are predicted to foster market growth in the upcoming years.
Globally, market to grow at a CAGR of 10.01% in the forecast period, providing
numerous opportunities for industry participants to invest in research and
development of the media planning software market.
In addition, early adoption of media planning
software offer implementation of proper standards and synchronization of
business processes across the company. The media planning software is capable
of creating the layouts and calculations in a template form. These layout and
templates are exported via business unit. Growing importance of cloud-based
media planning software among large-scale enterprises and small &
medium-sized businesses is the key market trend associated with media planning
software industry.
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Several advantages of media planning
software include development of comprehensive media billing and workflow
system, and generation of layouts & business templates. Development of
advanced media planning software solutions such as Bionic and Advantage are
anticipated to boost market demand over the coming years. Additionally, use of
Bionic and Advantage as complementary products are expected to favor market
growth over the forecast period. Lowered cost and increasing awareness among
small enterprises are estimated to offer new market revenue for media planning
software market over the next five years.
The market is broadly categorized into
three major segments based on the product type such as web-based software
solutions, cloud-based software solutions and on-premises software solutions.
Cloud-based software solutions segment is growing rapidly in the substantial
revenue generation in the last few years. Growing popularity of cloud-based
software solutions segment is attributed to the increasing demand from Asia-Pacific
region.
The market is divided by region as
North America, Europe, Asia-Pacific, Latin America and Africa. North America
has shown major growth in recent years owing to the rise in the implementation
of latest technologies in enterprise sector, surge in number of research &
development activities in the region and existence of well-established
industrial infrastructure. In European region, Germany, France, and United
Kingdom are projected to witness steady growth due to high-end demand for media
planning applications and rising support for media cost method.
Asia-Pacific region is estimated to
hold major share in the media planning software industry with massive growth in
forecast period. Countries such as India, China and Singapore are leading the
Asia-Pacific market with strong economic growth, presence of large number of
small & medium-sized business, and significant investment by leading
industry players considering potential growth opportunities in the region.
The key players in the media planning
software market are Comscore, Inc., SAP SE, Centro, Inc., Strata Co., SQAD,
Inc., Telmar Group, Inc., BluHorn LLC, Bionic (NextMark), Inc., Mediatool
Corp., and ReMags GmbH.
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