Digital Marketing Software Market Segmentation by Top Players, Type, and Application
17 June 2019, The global
digital marketing software (DMS) market is subject to witness a substantial growth due to the
increasing demand for advanced software solutions to perform the real-time
analysis of the marketing campaigns by incorporating different digital mediums
and channels. Digitalization of various business process to allow organization to
target particular consumer base and enhance their experience is expected to
drive the growth of the market over the next seven years. Globally, the market
is predicted to grow at a significant CAGR in the forecast period, providing
numerous opportunities for market players to invest for research and
development in the digital marketing software market.
Ever-growing competition
in the market has led to evolution of marketing strategies from advertising to
customer satisfaction and customer retention. Additionally, growing demand for
advanced software solution that helps organization to develop and maintain
strong customer relationship via digital marketing channels are expected to
boost the growth of the market over the forecast period.
Increasing number of
tools embedded in digital marketing software (DMS) such as web analytics, email
software, market automation software and customer-relationship management (CRM)
is anticipated to favor market expansion in the near future. Additionally, use
of web analytics, email software, market automation software and
customer-relationship management (CRM) tools assist organization while creating
and developing customer behavior & performance pattern. These tools also
helps organization by contributing to personalizing, measure & optimize the
marketing strategies. These factors are expected to stimulate the growth of
market over the forecast period.
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| Digital Marketing Software Market |
The market is broadly categorized into nine major
segments based on the application type such as healthcare sector, BFSI sector,
automotive industry, retail sector, manufacturing sector, IT & Telecom
sector, government sector, education sector, and media & entertainment
sector. The BFSI sector is considered as one of the fastest growing segment in
the digital marketing software market with substantial revenue generation in
the last few years. Growing popularity of digital marketing software (DMS) in
the BFSI segment is attributed to the increasing adoption of digital marketing
software, digital commerce and other similar functions.
The market is divided by region as North America, Europe,
Asia-Pacific, Latin America and Africa. North America has shown major growth in
recent years owing to the rise in the implementation of latest technologies in
advertising sector, increase in the number of research & development
activities in the region and existence of well-established IT infrastructure.
Asia-Pacific region is predicted to hold major market
share in the digital marketing software (DMS) market with massive growth in
forecast period. Countries such as India, Japan, China and Singapore are
leading the Asia-Pacific market with strong economic growth, rising disposable
income, higher purchasing power, rising competition in the market, and
significant investment by leading industry players considering potential growth
opportunities in the region.
The key players in the digital marketing software (DMS)
market are Adobe System, Inc., Oracle Co., IBM Co., SAP AG, Microsoft Co.,
Marketo, Inc., Salesforce.com, Inc., SAS Institute, Inc., Hewlett-Packard
Enterprises and Hubspot, Inc.
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